The devastation caused by the Knysna fires shook the South African population; thousands of residents had to be evacuated and in just three days, reportedly, more than 10,000 hectares of land and hundreds of buildings were obliterated. The damages to both insured and uninsured property has run into billions of Rands and this figure is steadily climbing while many homeowners and businesses try to recover. Within this context, the support from people, businesses and government has been immense; the insurance industry, in particular, went above and beyond to support not just its customers but also the wider community.