Although not an entirely new concept, Shari’ah-compliant insurance has yet to hit its stride locally. Despite its faith and belief-based appeal, the pace of growth for Shari’ah-compliant insurance is relatively disproportionate to the number of potential customers worldwide. In addressing this disparity, Bryte has introduced a Shari’ah-compliant short-term insurance product to the South African market, through a partnership with Takaful Africa. Bryte’s Takaful product offering is an alternative to conventional insurance, providing tailored, Shari’ah-compliant personal, commercial, hospitality, engineering, motor traders, specialised motor and travel cover.